The Runkeeper CHALLENGE EXPERIENCE
RunKeeper Challenges is a comprehensive experience that ranges across mobile, web, email, and social channels. Closing out the year, the partnership product team focused it's efforts on developing new solutions for brands that meet a variety of user and business needs.
The Challenge experience provides users with relevant and motivational content that will help push them go above and beyond to achieve their goals. It also provides an opportunity to partner with influential brands that add even more value to a users day to day engagement with RunKeeper.
Users are notified when they are edible for a new challenge and can then opt in and work towards completing the proposed task. There are a variety of models that also allow for users to be rewards with prizes and discounts.
Responsibilities: UX, UI, Design
Key Collaborations: Drew Stock (Research/UX), Partnership Product Team, Business Development Team, Marketing Team, Data Team