making an impact in the beauty industry
Craven Salon Solutions is a beauty industry startup with two patented premier products, the Color Cradle and the Cap It. Working collaboratively with friend and colleague, Haley Botti, we began building the Craven Salon Solutions brand from the ground up.
In Phase 1 we went through a traditional branding exercise of defining the positioning, voice, and visuals of the brand. The goal was to have a solid brand identity and corresponding guide to aid growth and sales while the company was planning their first order with a local manufacturer.
In Phase 2 we began to expand the brand by building a digital presence. The website we designed and built was key, as it was the only means of buyers ordering the products and has been a leading factor in the growth of this innovative startup.
With two main focuses flourishing, we moved on to product photography, packaging, and corresponding marketing materials to set Craven Salon Solutions up to provide a comprehensive brand experience.
Responsibilities: Art Direction, Interactive Design, Brand Strategy, Video Production, Copy Writing, Print Design