Drift onboarding

Drift's onboarding flow has several large requirements in it. The biggest one being that it requires the person signing up to copy a piece of javascript and install it on their site. For technical folks, it's not that big of deal... but for marketers and other non-technical people, it is a giant hurdle.  

In order to increase installations of Drift, the onboarding flow was meticulously designed to do 3 things: 

  1. Reduce the time to a WOW moment. 
  2. Put an emphasis on PEOPLE, not tools. 
  3. Ease of setup when it comes to installing the javascript snippet.  

Those 3 things were executed so well that we ended up 5x-ing our conversion rate, making it (dare I say) a best in class onboarding. 


Watch It in Action:

READ ON Medium: 

We Made The Decision To Add Six More Steps To Our Onboarding — And It Worked. Here’s Why.