In order to increase installations of Drift, the onboarding flow was meticulously designed to do 3 things:
- Reduce the time to a WOW moment.
- Put an emphasis on PEOPLE, not tools.
Those 3 things were executed so well that we ended up 5x-ing our conversion rate, making it (dare I say) a best in class onboarding.
Watch It in Action:
READ ON Medium:
We Made The Decision To Add Six More Steps To Our Onboarding — And It Worked. Here’s Why.