The new RunKeeper goals experience is optimized to help users set the right goal for them and stay motivated while they work towards it. Previously, goals was buried in the Me Tab. By building out a more comprehensive experience in it's own tab, we were able to set a higher priority to the idea of goal setting.

The biggest additions to the goals experience involved two brand new features added to RunKeeper Elite, the premium version of the app. Goal Coach and Goal Insights work together to provide guidance and feedback to users to keep them on track.

Users can click tap on the whistle icon in the top corner of the screen and answer a series of questions which are then analyzed. RunKeeper then provides personalized suggestions of appropriate goals and training plans that align with the users habits. Once a goal is set, users can tap into the cell to track their progress and receive encouragement and feedback.

Responsibilities: UX, UI

Key Collaborations: Drew Stock (Research/UX), Data Team